Here at Omnibiz Services, we offer a wide range of bookkeeping services. But just what are bookkeeping services? And what is the difference between bookkeeping and accounting? Let’s take a look at the nuances between the two professions so that you can ensure that you hire the right person for the right job!  Read More

Last week we explored ways to find your avatar, or ideal customer. Now you have a plethora of information about the person or people who would be perfect for your product or service, you may be wondering how this will help your efforts to streamline your marketing. Let’s take a look at some different types of marketing, and how knowing your avatar will aid you in some surprising ways.  Read More

What the Heck is an Avatar? 

If you heard the word “avatar”, what would you think of? 

  1. That blue creature from the movie a few years ago
  2. An icon or figure representing a particular person in video games, Internet forums, etc.
  3. Your business’s perfect customer

Although all three definitions of the word “avatar” are correct, when we are thinking business, we need to think about Definition C! Have you heard of this type of avatar before? Have you ever considered thinking of how a customer could be perfect for your business, rather then how your business could be perfect for every single customer?

Let’s take a look at how defining your avatar will help your business narrow the focus of your product or service, define your marketing strategy, and save you time and money. 

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It’s the 30th anniversary of the greatest baseball movie of all time (at least in Nicole’s opinion!)- Field of Dreams. In this movie, struggling farmer Ray Kinsella (Kevin Costner) hears a voice coming from his cornfield telling him that “If you build it, they will come”.

After plowing under his corn crop to build a baseball field on which the ghosts of baseball greats such as Shoeless Joe Jackson play, Ray eventually winds up with a miles-long stream of cars coming to see the baseball field- and enough revenue to pay the mortgage on his farm, which had been threatened with foreclosure. Read More

You have probably heard the terms branding, logo, and identity design thrown around in reference to marketing. Logos are easy to identify- when someone says McDonalds, you probably immediately think of the golden arches. When someone says Nike, the iconic swoosh probably comes to mind.

But if someone asked you what Lexus’s brand is, you might have a harder time describing it. What about Google’s identity design? That’s also not something you can describe in one or two words. However, brand, logo, and identity design are all important parts of a business. Let’s take a look at how each of these aspects affects how people perceive different businesses. Read More