You’ve heard the saying “don’t put all your eggs in one basket”, right? According to Idioms.online, the expression means to “risk losing everything by having only one plan or idea and depend entirely on it for your success”. You probably know that it’s a good idea to have various marketing platforms and strategies for your business, but do you know why? Not only will having a varied marketing plan reach more people, it will also help you engage with different types of learners. Everybody learns differently, but science tells us that there are seven main ways that people learn. These include:  Read More

Here at OmniBiz Services, we love our pooches! While Teddy, Lemon, Zuma, and the rest of the gang are adorable, there’s no denying that they are all seriously skilled in the art of laziness. So if most of our pups are professional nappers, how did the phrase “work like a dog” become synonymous with hard work? According to National Day Calendar, the expression probably originated from dogs bred for manual labor, like herding dogs or sled dogs. In honor of National Work Like a Dog Day on August 5, we are here to help you NOT work like a dog when it comes to marketing.  Read More

Last week we explored ways to find your avatar, or ideal customer. Now you have a plethora of information about the person or people who would be perfect for your product or service, you may be wondering how this will help your efforts to streamline your marketing. Let’s take a look at some different types of marketing, and how knowing your avatar will aid you in some surprising ways.  Read More

What the Heck is an Avatar? 

If you heard the word “avatar”, what would you think of? 

  1. That blue creature from the movie a few years ago
  2. An icon or figure representing a particular person in video games, Internet forums, etc.
  3. Your business’s perfect customer

Although all three definitions of the word “avatar” are correct, when we are thinking business, we need to think about Definition C! Have you heard of this type of avatar before? Have you ever considered thinking of how a customer could be perfect for your business, rather then how your business could be perfect for every single customer?

Let’s take a look at how defining your avatar will help your business narrow the focus of your product or service, define your marketing strategy, and save you time and money. 

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It’s the 30th anniversary of the greatest baseball movie of all time (at least in Nicole’s opinion!)- Field of Dreams. In this movie, struggling farmer Ray Kinsella (Kevin Costner) hears a voice coming from his cornfield telling him that “If you build it, they will come”.

After plowing under his corn crop to build a baseball field on which the ghosts of baseball greats such as Shoeless Joe Jackson play, Ray eventually winds up with a miles-long stream of cars coming to see the baseball field- and enough revenue to pay the mortgage on his farm, which had been threatened with foreclosure. Read More

You have probably heard the terms branding, logo, and identity design thrown around in reference to marketing. Logos are easy to identify- when someone says McDonalds, you probably immediately think of the golden arches. When someone says Nike, the iconic swoosh probably comes to mind.

But if someone asked you what Lexus’s brand is, you might have a harder time describing it. What about Google’s identity design? That’s also not something you can describe in one or two words. However, brand, logo, and identity design are all important parts of a business. Let’s take a look at how each of these aspects affects how people perceive different businesses. Read More

Last week, we began to learn about hashtag etiquette and how to make marketing hashtags clear and effective. Today, we are going to dive deeper into the world of hashtags by discussing how to know if your hashtags are reaching and impacting your target audience. Let’s see how well you did with Hashtag 101! Read More

#Hashtags are a big part of social media! The symbol formerly known as a pound sign (or a sharp for the musicians in the crowd!) is everywhere and seemingly fly-by-the-seat-of-your-pants. Ever see a hashtag that was clearly made up, such as #benandjerrysfordays or #kickedherbrotherbuthegotherback? Read More