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Differentiated Marketing

Differentiated Marketing

You’ve heard the saying “don’t put all your eggs in one basket”, right? According to Idioms.online, the expression means to “risk losing everything by having only one plan or idea and depend entirely on it for your success”. You probably know that it’s a good idea to...
How to (Not) Work Like a Dog!

How to (Not) Work Like a Dog!

Here at OmniBiz Services, we love our pooches! While Teddy, Lemon, Zuma, and the rest of the gang are adorable, there’s no denying that they are all seriously skilled in the art of laziness. So if most of our pups are professional nappers, how did the phrase “work...

The Teacher Becomes the Student 

While writing a course for a client this past week, this teacher became a student of several innovative data trackers! Here at Omnibiz Services, we love learning about new ways to help small businesses be their very best. This week, we’d like to highlight a powerful...
Lending a (Virtual) Hand

Lending a (Virtual) Hand

Last week we explored ways to find your avatar, or ideal customer. Now you have a plethora of information about the person or people who would be perfect for your product or service, you may be wondering how this will help your efforts to streamline your marketing....
Defining Your Avatar

Defining Your Avatar

How do you define an avatar..wait, what IS an avatar? If you heard the word “avatar”, what would you think of?  That blue creature from the movie a few years ago An icon or figure representing a particular person in video games, Internet forums, etc. Your business’s...
If You Build It, They Will Come!

If You Build It, They Will Come!

It’s the 30th anniversary of the greatest baseball movie of all time (at least in Nicole’s opinion!)- Field of Dreams. In this movie, struggling farmer Ray Kinsella (Kevin Costner) hears a voice coming from his cornfield telling him that “If you build it, they will...