Here at OmniBiz Services, we love our pooches! While Teddy, Lemon, Zuma, and the rest of the gang are adorable, there’s no denying that they are all seriously skilled in the art of laziness. So if most of our pups are professional nappers, how did the phrase “work like a dog” become synonymous with hard work? According to National Day Calendar, the expression probably originated from dogs bred for manual labor, like herding dogs or sled dogs. In honor of National Work Like a Dog Day on August 5, we are here to help you NOT work like a dog when it comes to marketing.  Read More

Last week we explored ways to find your avatar, or ideal customer. Now you have a plethora of information about the person or people who would be perfect for your product or service, you may be wondering how this will help your efforts to streamline your marketing. Let’s take a look at some different types of marketing, and how knowing your avatar will aid you in some surprising ways.  Read More

Last week, we began to learn about hashtag etiquette and how to make marketing hashtags clear and effective. Today, we are going to dive deeper into the world of hashtags by discussing how to know if your hashtags are reaching and impacting your target audience. Let’s see how well you did with Hashtag 101! Read More

#Hashtags are a big part of social media! The symbol formerly known as a pound sign (or a sharp for the musicians in the crowd!) is everywhere and seemingly fly-by-the-seat-of-your-pants. Ever see a hashtag that was clearly made up, such as #benandjerrysfordays or #kickedherbrotherbuthegotherback? Read More