Here at OmniBiz Services, we try our best to eat healthy and feed our families wholesome food! From our gardens to our chickens to our workout routines, we know that we are at our best when we are living an active lifestyle. However, did you know that it was National Junk Food Day this past Sunday? And who doesn’t love a treat now and then? Sam loves Payday bars, and Julie is partial to ice cream. Kristina craves anything with sugar, Sonya is into Reese Cups, and if you’re looking to get on Alissa’s good side, grab her some dark chocolate sea salt caramels (no nuts!) from our local chocolate shop, Bomboy’s. While we strive to create a balance between our veggies and our Snickers when it comes to food, we refuse to serve up any junk when it comes to course creation! As education experts, we know how adults learn best. In this 2-part series, we will take a look at how we go about dishing up comprehensive, focused, and engaging courses.  Read More

While writing a course for a client this past week, this teacher became a student of several innovative data trackers! Here at Omnibiz Services, we love learning about new ways to help small businesses be their very best. This week, we’d like to highlight a powerful tool that will help your business with social media marketing. What tool is this, you may ask? Let’s go take a look at what Google Trends can do!  Read More

What the Heck is an Avatar? 

If you heard the word “avatar”, what would you think of? 

  1. That blue creature from the movie a few years ago
  2. An icon or figure representing a particular person in video games, Internet forums, etc.
  3. Your business’s perfect customer

Although all three definitions of the word “avatar” are correct, when we are thinking business, we need to think about Definition C! Have you heard of this type of avatar before? Have you ever considered thinking of how a customer could be perfect for your business, rather then how your business could be perfect for every single customer?

Let’s take a look at how defining your avatar will help your business narrow the focus of your product or service, define your marketing strategy, and save you time and money. 

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