Last week we explored ways to find your avatar, or ideal customer. Now you have a plethora of information about the person or people who would be perfect for your product or service, you may be wondering how this will help your efforts to streamline your marketing. Let’s take a look at some different types of marketing, and how knowing your avatar will aid you in some surprising ways.  Read More

 With Memorial Day having been and gone, schools letting out, and the weather heating up, it’s definitely getting to be summertime! It’s time for picnics, pool parties, the beach, graduations, weddings, and…tax prep? That’s right! April 15th is well behind us, and you may not have even thought about your small business taxes since you filed. Summer is the perfect time for a business checkup and to make sure that once tax season hit again, you’ll be well-prepared!


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