by Nicole Greenplate | Jun 11, 2019 | Marketing
You have probably heard the terms branding, logo, and identity design thrown around in reference to marketing. Logos are easy to identify- when someone says McDonalds, you probably immediately think of the golden arches. When someone says Nike, the iconic swoosh...
by Nicole Greenplate | May 28, 2019 | Marketing
Last week, we began to learn about hashtag etiquette and how to make marketing hashtags clear and effective. Today, we are going to dive deeper into the world of hashtags by discussing how to know if your hashtags are reaching and impacting your target audience. Let’s...
by Nicole Greenplate | May 20, 2019 | Marketing
#Hashtags are a big part of social media! The symbol formerly known as a pound sign (or a sharp for the musicians in the crowd!) is everywhere and seemingly fly-by-the-seat-of-your-pants. Ever see a hashtag that was clearly made up, such as #benandjerrysfordays or...
by Nicole Greenplate | Apr 23, 2019 | Marketing
In a recent video, Sam encouraged viewers to check out their local Small Business Development Center. But what exactly is a Small Business Development Center (SBDC for short)? Have you ever heard of one? If so, is there one in your community? Read on, and find out...
by Nicole Greenplate | Apr 16, 2019 | Marketing
Eggs in a Basket We all know that advertising is crucial to the success of your small business! In fact, marketing is so important that the Small Business Administration recommends that 7-8% of your business’s gross revenue should be spent on marketing and...
by Nicole Greenplate | Apr 2, 2019 | Marketing
Are you savvy at social media? What do you think when you hear these words? Facebook. Twitter. Instagram. Are they some of your favorite apps? Do they generate a sense of angst and terror? Are they the best way to stay in touch with family and friends? Or do you...
