Here at OmniBiz Services, we love our pooches! While Teddy, Lemon, Zuma, and the rest of the gang are adorable, there’s no denying that they are all seriously skilled in the art of laziness. So if most of our pups are professional nappers, how did the phrase “work like a dog” become synonymous with hard work? According to National Day Calendar, the expression probably originated from dogs bred for manual labor, like herding dogs or sled dogs. In honor of National Work Like a Dog Day on August 5, we are here to help you NOT work like a dog when it comes to marketing.
Barking Up the Right Tree
“A dream without a plan is just a wish” -Katherine Paterson. Maybe your dream is to get your business off the ground and step up your marketing game, but you’re unsure about how to start. That’s where we come in! We work with you to create a content calendar in order to get your content created and scheduled to go out on various social media channels at certain times. First, we find out what you do and determine what social media platforms your clients are most likely to be frequenting. Then, we create, schedule, and publish your content on those social media channels. This way, you know that you are “barking” up the right “tree”, where your potential clients might be!
Marketing Shouldn’t Be Purebred
Some of our dogs are purebred and others are mixes. Like a loveable mutt, your marketing plan should be a mix of a few good things. Since you’re most likely spending 7%-8% of your gross income on marketing, you don’t want to put all your eggs in one basket (yes, several of us have chickens, too!). In other words, you need to have a multi-faceted marketing plan, with a variety of both digital and print marketing. Just like a puppy growing up, your marketing plan will grow and change as your business grows and changes. We can help you with your ever-evolving plan! And just a shameless plug- whether it’s a purebred or a mutt, #adoptdontshop!
Another way we can help you to not work like a dog on your marketing is to set up automated marketing for your business. What is automated marketing? Automated marketing is setting up a routine schedule for your ideal prospects to learn more or find a solution to a problem that you either a) offer a DIY fix for or b) the solution is to hire your business. This allows you to focus on other areas of your business and not worry about your marketing.
Want to find out what else OmniBiz Services can do for you? Check us out on Facebook or check out our web page!