What the Heck is an Avatar? 

If you heard the word “avatar”, what would you think of? 

  1. That blue creature from the movie a few years ago
  2. An icon or figure representing a particular person in video games, Internet forums, etc.
  3. Your business’s perfect customer

Although all three definitions of the word “avatar” are correct, when we are thinking business, we need to think about Definition C! Have you heard of this type of avatar before? Have you ever considered thinking of how a customer could be perfect for your business, rather then how your business could be perfect for every single customer?

Let’s take a look at how defining your avatar will help your business narrow the focus of your product or service, define your marketing strategy, and save you time and money. 

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It’s the 30th anniversary of the greatest baseball movie of all time (at least in Nicole’s opinion!)- Field of Dreams. In this movie, struggling farmer Ray Kinsella (Kevin Costner) hears a voice coming from his cornfield telling him that “If you build it, they will come”.

After plowing under his corn crop to build a baseball field on which the ghosts of baseball greats such as Shoeless Joe Jackson play, Ray eventually winds up with a miles-long stream of cars coming to see the baseball field- and enough revenue to pay the mortgage on his farm, which had been threatened with foreclosure. Read More

You have probably heard the terms branding, logo, and identity design thrown around in reference to marketing. Logos are easy to identify- when someone says McDonalds, you probably immediately think of the golden arches. When someone says Nike, the iconic swoosh probably comes to mind.

But if someone asked you what Lexus’s brand is, you might have a harder time describing it. What about Google’s identity design? That’s also not something you can describe in one or two words. However, brand, logo, and identity design are all important parts of a business. Let’s take a look at how each of these aspects affects how people perceive different businesses. Read More

 With Memorial Day having been and gone, schools letting out, and the weather heating up, it’s definitely getting to be summertime! It’s time for picnics, pool parties, the beach, graduations, weddings, and…tax prep? That’s right! April 15th is well behind us, and you may not have even thought about your small business taxes since you filed. Summer is the perfect time for a business checkup and to make sure that once tax season hit again, you’ll be well-prepared!


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#Hashtags are a big part of social media! The symbol formerly known as a pound sign (or a sharp for the musicians in the crowd!) is everywhere and seemingly fly-by-the-seat-of-your-pants. Ever see a hashtag that was clearly made up, such as #benandjerrysfordays or #kickedherbrotherbuthegotherback? Read More