What the Heck is an Avatar?
If you heard the word “avatar”, what would you think of?
- That blue creature from the movie a few years ago
- An icon or figure representing a particular person in video games, Internet forums, etc.
- Your business’s perfect customer
Although all three definitions of the word “avatar” are correct, when we are thinking business, we need to think about Definition C! Have you heard of this type of avatar before? Have you ever considered thinking of how a customer could be perfect for your business, rather then how your business could be perfect for every single customer?
Let’s take a look at how defining your avatar will help your business narrow the focus of your product or service, define your marketing strategy, and save you time and money.